VTEX Day 2024

In previous editions, one of the biggest challenges was real-time integration with the event’s mobile app, which relied on an API for updates. Information took too long to appear, creating a frustrating experience for users who needed to stay updated. To solve this, we worked intensively on optimizing the API, making it far more dynamic and responsive, ensuring that updates were delivered almost in real-time to both the website and the app.

The project went far beyond technical improvements. To ensure the site was user-friendly and truly useful for attendees, we followed a user experience (UX)-focused approach. We developed wireframes, prototypes, and conducted usability tests, always aiming to understand what the audience needed. The result was a more intuitive layout, with simple navigation and a clear organization of information. We also implemented visual enhancements that brought a modern look and improved readability.