Mundo BIC
Multinational company - B2C & B2E project
The previous virtual store had several issues that negatively impacted usability and conversion rates. Among the main challenges encountered were high loading times, failures in the organization of information hierarchy that made the experience confusing, and visual problems that compromised brand identity and information clarity.
To create an effective solution, we followed a structured, user-centered process. In the discovery and research phase, we gathered data on user navigation, identified behavioral patterns and key difficulties, and conducted benchmarking of similar e-commerce platforms to understand best practices and innovation opportunities. Then, we organized the collected information into detailed reports, analyzed user pain points, and defined effective solutions, in addition to mapping the user journey to optimize navigation and the shopping experience.
During the prototyping and testing phase, we developed wireframes and interactive prototypes, conducted user tests to validate the implemented solutions, and made adjustments and refinements based on the feedback received. With the implementation of the proposed improvements, the new Mundo BIC virtual store became more intuitive, faster, and more efficient, providing a smoother and more enjoyable shopping experience for users. Key improvements include a clearer visual interface aligned with brand identity, better organization of information to facilitate navigation, reduced page loading time, and solutions that enhance conversion rates and user satisfaction.
Conclusion
The focus of the project was not only to fix existing problems but also to anticipate potential future challenges, ensuring a robust and growth-ready platform. As a result, the new Mundo BIC virtual store not only met customer expectations but also boosted the brand's sales performance.
