AkzoNobel - Coral
Fresh new approach to Coral's online paint store
The "Akzo - Coral" project brought a fresh new approach to Coral's online paint store, focusing on solving critical issues that directly impacted the user experience. The store faced multiple challenges, such as excessive loading times and errors in the ZIP code search tool, which made it difficult to identify the correct distribution center, leading to inaccurate price displays. In addition to various information hierarchy and visual issues, these obstacles hindered not only navigation but also the purchasing process.
To address these problems, a user-centered approach was adopted, with a UX process that included customer behavior research, navigation data analysis, and user journey mapping. After identifying the main pain points and friction areas, prototyping and usability testing were conducted to ensure that each new feature aligned with user expectations and needs.
To resolve these issues, a new design was created, integrating functionalities that significantly enhanced the customer experience. One of the key innovations was the Tintométrico, an intuitive tool that allows users to select their desired color and visualize the product in real-life settings, providing a dynamic and adaptive response based on their choices. This makes the selection process more immersive and precise.
Additionally, a square meter calculator was developed to help customers determine the exact amount of paint needed for their projects. This feature not only optimizes the purchasing process but also minimizes errors and waste.
Conclusion
These improvements resulted in a smoother and faster browsing experience, making it easier for users to make informed purchase decisions while ensuring that all necessary information is presented clearly and accessibly. Consequently, these changes had a positive impact on key KPIs, enhancing overall store performance.