AkzoNobel - Coral
New approach for Coral's online paint store
The “Akzo - Coral” project introduced an innovative approach to Coral’s online paint store, focusing on solving critical issues that directly impacted the user experience. The store faced several challenges, such as excessive loading times and errors in the ZIP code search tool, which made it difficult to correctly identify the distribution center, resulting in incorrect price displays. In addition to issues related to information hierarchy and visual problems, these obstacles affected not only navigation but also the purchasing process.
To address these issues, a user-centered approach was adopted, involving a UX process that included research on customer behavior, analysis of navigation data, and mapping of the user journey. After identifying the main pain points and areas of friction, prototypes and usability tests were conducted to ensure that each new feature aligned with the users’ expectations and needs.
To address these issues, a new design was created that integrated features capable of significantly enhancing the customer experience. One of the main innovations was the Tintometer, an intuitive tool that allows users to select their desired color and visualize the product in real-life environments, providing dynamic and adaptive feedback based on their choices. This makes the selection process more immersive and accurate.
Additionally, a square meter calculator was developed to help customers determine the exact amount of paint needed for their projects. This feature not only streamlines the purchasing process but also minimizes errors and waste.
Conclusion
These improvements resulted in a faster and smoother browsing experience, making it easier for users to make more informed purchasing decisions, while ensuring that all necessary information was presented clearly and accessibly. Consequently, these changes had a positive impact on key KPIs, boosting the overall performance of the store.