VTEX Day 2024
The largest e-commerce technology event in Latin America
In previous editions, one of the biggest challenges was real-time integration with the event’s mobile app, which relied on an API for updates. Information took too long to appear, creating a frustrating experience for users who needed to stay up to date. To solve this, we worked extensively on optimizing the API, making it much more dynamic and responsive, ensuring that updates were delivered almost in real time to both the website and the app.
The project went beyond technical improvements. To ensure the website was user-friendly and truly useful for attendees, we adopted a user-centered UX approach. We created wireframes and prototypes and conducted usability tests, always aiming to understand user needs. The result was a more intuitive layout, with simple navigation and clear information hierarchy. We also implemented visual improvements that gave the site a modern look and enhanced readability.
